Web Crunch

Multiple Domain Name Registraiton - Why??

YOU HAVE FOUND A GREAT DOMAIN NAME KNOW REGISTER IT ?

The alternative to buying a pre owned domain is to register a great name which is not already taken , with a little effort and a little lateral thinking . For a little as $9.99 you can register a great .com domain name which is appealing both to search engines and the world at large , a name which will drives large amounts of organic search engine traffic to your site without ever spending a cent . In the remainder of this article we examines the role domain name play in SEO strategy and why two domains are better than one - part of a comprehensive series of articles by www.123ftpdirectory.com .

Tip - In an ideal world if you are to tick all the boxes right out of the start-gate you will need to register for the maximum term allowable , register a .COM suffix and set up a dedicated IP address .

Based on the Articles REGISTERING A MAGNETIZING DOMAIN and the free Ebook by Steve Baba PHD see references

Convention dictates 4 key factors should be weighed against each other , Image & Brand , how memorable is your site name , potential for trade marks conflicts and the all important cost but are you missing something very obvious .When you want to find something online, you go to a search engine and type in a term that is either the item you are searching for or something that comes pretty close. So lets say you are looking for a language translation service. Its almost safe to bet your house that you will type in terms like language translation or translation services or translating languages, right? This is what comes to most peoples minds.

You have probably fallen into one of the biggest pitfalls new business owners fall into. It all starts with¦

Your domain name!

Most people believe naming your domain after your company name is the best thing since sliced bread. This is a total myth.

TIP : There is nothing to stop you registering your company name and using web forwarding to point this URL at your search engine friendly , keyword rich domain name . It make sense to use one domain name for your business stationary , off-line advertising , tv , radio , billboard , leaflet , paper , online - newsletters , e-mail campaigns , pay per click �” google and yahoo and another for the search engines .

Not convinced well check it out now , for yourself visit overture at

go to:KEYWORD SUGGESTION TOOL

Then enter the terms/words you feel people would type in when looking for a particular service.

This tool gives you a breakdown (from highest to lowest) of the most sought after terms.

So somebody with a domain name like translationservices.com has a MUCH higher appeal to search engines than randyisthewordmaster.com. Consequently, the former site will be closer to the top rankings because the domain name is keyword rich.

This means the best keywords people use to search for a particular thing online is incorporated in the domain name. Its a very powerful and often overlooked tactic that could bring you a flood of qualified traffic.

Test this for yourself by typing in random terms in a search engine and watch as the top results yield keyword rich domains. It’s a tested and proven method so use it!

Are The Best Domain Names Taken?

Most of this will probably be news to a lot of people which puts you behind the 8 ball. What do you do when you try and find a keyword rich domain and discover they have all been taken?

Well, this actually opens another door for you.

Combining generic keywords in a domain name multiplies search engine references . Recently search engines have changed to allow 67 characters . Conventional wisdom says long names are a mistake , meaning composite high grade key word rich names are still unregistered. Which means you can still get your hands on a relevant dot com top level domain.

The offset - Include in the meta tag description you short site domain name , ensuring you get a name check on the search engine , on click through , near the top of the page add a reminder to book mark your page

…. And , remember search engines are click through .

Dont be afraid to Get creative and be flexible you can still find a great unregistered name . Go ahead and experiment with keywords & mix and match naming strategies <h4>Naming strategies </h4>

Generic - ftp/ directory �” 123FTPDirectory.com

Descriptive

Suggestive - Easy Jet , Jet logistics

Arbitrary & Branded names Dictionary based Yahoo , Apple , Google .

Coined - Exxon , Enron Joyce started it and the cosmetics industry embraced it , yes we are talking about invented words

Gather the best you can find and put them in various combinations. You can also use numbers in your domain which is a newly discovered secret. Putting a 1 before the first letter is picked up by the search engines before any letters. You can use the number followed also by a dash. Both of these are recognized before letters in search engines.

Here is another slick trick. When Yahoo! and other major search engines check, they will look to see who actually owns the site. If you register your domain starting with a 1 , like 1waytranslation.com make sure you put 1waytranslation.com as the owner of the business when you register it (you did not think they would believe your business really starts with a 1 did you?). If its registered under the same domain, they leave it alone!

EVALUATION

By now you have already created a list . If you have not got that far yet , then a visit to

www.Hosting3i.com

who will soon help you to generate options .

Go ahead type in a domain name into the search box below , if your name is taken , it will generate a list of unregistered top level domains dot .com starting at $7.49, plus a list of similar names prefixed or suffixed with the suggestive naming strategy . You really dont have to do any work at all . When you have generated your list of available domain names . Weigh up you name against these criteria , what sort of image does the name convey , is the name catchy or shocking , does it scan , is it meaningful , does it incorporate a memory hook , [123FTP has a hook , its short , but it has a drawback a .co.uk top level domain . The rhythmic hook reduces two elements to one but the .co.uk suffix adds a second element and creates a potential for diverted traffic ] .

In tandem it must be stressed with proper site promotion . Every business is a field of dreams but you must promote it .

A final word of caution, do everything within your power to get a .com suffix. There is debate about whether .coms get preferential treatment over others like .biz and .net, but from a buying publics perspective, .com is the safest and best way to register. The public has been ingrained that .com is credible and safe.

- contributed by Viks

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Thanks for reading ‘Multiple Domain Name Registraiton’ blog article. We are rewarding you with a discount Coupon code for domain name registration/hosting/web site builder. Enter 5NC25 promo code in shopping cart before you check-out and enjoy 5% OFF $25 or more in purchases at Hosting3i.com - the best domain name registration and web hosting service provider.