Web Crunch

 Top Ranking Techniques on Google

1) Always have a unique Page Title and Meta Description for EVERY web page of the Web site.

2) Try to limit the number of dynamic parameters in your URL strings to three or less. Additionally, the longer the URL, the less likely Google will always get it right.

3) Make sure you only have ONE distinct URL path to any web page of content and your web site and that you are consistent in the way you link to that page (file name versus folder name).

4) Don’t use capital letters in your URL string. Often Webmasters will link to you with only lowercase letters because of their coding standards and you will have both the URL with the capital letters and the one without indexed in the engines. They are seen as separate pages by the search engines which can cause duplicate content issues and at best case will split your Page Rank.

5) Make sure you have your web pages crossed linked in such a way that all relevant pages link to each other. Not only does this increase the usability of your site, but it increases the opportunity for deep level pages to get Page Rank. A web page that is 6 levels deep in your web site with only one inbound link is not likely to be seen as being very important.

6) Make sure the content on all your web pages is unique. Web Pages with similar or the same content, whether they appear on your own site or a different Web site are actively filtered by Google.
- contributed by Rakesh

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Google Supplemental Results - The End

Webmaster can stop worrying about Google’s supplemental results – they’re now dead. Google has lifted the veil between indices. (i.e. the main index and the supplemental index)

Google introduced its supplemental results in 2003. In what the company then called ” a new Google experiment,” a pair of indexes were created, one for the search engine’s main results, and a second for more obscure queries.

Many Google Gurus suggested that pages in the Google supplemental index often had certain things in common: few or no quality backlinks, orphaned pages, URLs with too many parameters, low PageRank, duplicate content, etc.

Google’s Yonatan Zunger announced that “the elimination of the artificial difference between indices” was complete.

Zunger writes, “rather than searching some part of our index in more depth for obscure queries, we’re now searching the whole index for every query.

“From a user perspective, this means that you’ll be seeing more relevant documents and a much deeper slice of the web, especially for non-English queries. For webmasters, this means that good-quality pages that were less visible in our index are more likely to come up for queries.”

This is really a good news from Google. Though many webmaster may think how Google will now rank the web pages in the main index.

- contributed by Lora

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Google has managed to purchase the world’s shortest domain name. For an undisclosed figure, it acquired g.cn, which now redirects to the Chinese version of Google search engine site.

Such short domain names are not possible to register as new, as ICANN locked them out a couple of years after registration began. A few companies managed to purchase single-letter domains before the ban was put in place: q.com is owned by Qwest, and z.com by Nissan. Unfortunately for Google, g.com is reserved by ICANN for internal use.

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